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The Founder’s Cheat Sheet: 30 Online Resources You Can’t Afford To Miss

Barnaby

Barnaby Lashbrooke

Founder and CEO of Time etc, author of The Hard Work Myth

13 minute read

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Sleepless nights. Endless to-do lists. The constant pressure to keep everything running smoothly. As a founder, you're already juggling so much, and then there’s the added challenge that often flies under the radar: information overload.

Everywhere you look, the internet promises answers, resources, and strategies to solve your challenges, but sorting through them all can feel like another full-time job.

You need reliable, actionable information to make informed decisions and keep your business moving forward. Instead, the overwhelming flood of options often leaves you stuck in decision paralysis, unsure of where to begin or what to trust.

So, what if you could skip the chaos and go straight to the good stuff? A go-to guide that cuts through the noise and delivers real value? Well, you’ve come to the right place!

We've done the heavy lifting, vetting countless sources to bring you the most impactful tools and platforms to get the most out of your venture and to make life a little easier.

From financial management to marketing strategies, we've got you covered!

Business news

Forbes

Forbes stands out as a premier source of business management resources for founders. The publication offers a wealth of articles covering business growth, entrepreneurship, and leadership strategies. Its focus on real-world experiences sets Forbes apart, often featuring interviews with successful entrepreneurs and business leaders.

If you’re looking for inspiration and actionable advice, Forbes is a goldmine. Known for its focus on entrepreneurship and leadership, Forbes provides:

  • Timely analysis of market trends
  • Practical advice from industry experts
  • In-depth profiles of successful companies and leaders.

Forbes strikes the perfect balance between inspiration and actionable strategies, offering examples of how real founders have tackled challenges just like yours.

Harvard Business Review (HBR)

When it comes to rigorous, research-backed business insights, Harvard Business Review is in a league of its own. Founders turn to HBR for its deep dives into management, strategy, and innovation.

Here’s what else HBR brings to the table:

  • Peer-reviewed articles from leading academics and practitioners
  • Case studies of successful (and unsuccessful) business strategies
  • Webinars and podcasts featuring expert insights

What makes HBR an essential online resource for founders is its commitment to evidence-based management. You'll gain access to cutting-edge research and theories that can inform your decision-making and strategic planning.

Entrepreneur

For founders building from the ground up, Entrepreneur is the ultimate playbook. Tailored specifically for small business owners and startups, it’s all about practical, no-nonsense advice you can use today.

Here’s what you’ll find:

  • Step-by-step guides to tackle everyday challenges
  • Profiles of successful entrepreneurs to learn from their wins (and losses!)
  • Timely news on trends affecting small businesses

Entrepreneur excels at simplifying complex concepts into strategies you can implement without a headache. Whether you’re navigating funding, marketing, or growth, this resource has your back.

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Marketing and branding

HubSpot

HubSpot stands out as a comprehensive resource for founders seeking to enhance their marketing efforts. The HubSpot blog offers data-driven insights and actionable advice on a wide range of topics essential for modern marketing:

  • Search Engine Optimization (SEO)
  • Content creation
  • Social media marketing
  • Email marketing
  • Sales funnel optimization
  • Customer Relationship Management (CRM).

But that's not all—what really sets HubSpot apart is its HubSpot Academy, offering free courses on inbound marketing, content marketing, and sales. These courses are perfect for founders who want to roll up their sleeves, learn practical skills, and start seeing results right away.

Neil Patel's blog

If you're looking to master SEO and digital marketing without feeling like you're drowning in jargon, Neil Patel’s blog is your go-to.

Here’s what you can expect:

  • Step-by-step guides
  • In-depth case studies that show what works (and what doesn’t)
  • Practical tools and techniques you can apply today

Patel's focus on cost-effective, data-driven strategies makes his blog a goldmine for founders working with limited budgets but big visions. From boosting traffic to improving conversions, you'll find everything you need to optimize your digital marketing efforts without feeling overwhelmed.

Content Marketing Institute (CMI)

Ready to tell your brand’s story in a way that truly connects? The Content Marketing Institute (CMI) is here to guide you. Their resources focus on building meaningful relationships with your audience through thoughtful, well-crafted content.

Here’s what CMI has in store for you:

  • Expert advice on content strategy
  • Best practices for content creation and distribution
  • Case studies showing how successful campaigns were built

Their emphasis on storytelling and engagement can help you create content that not only grabs attention but also fosters loyalty and drives conversions.

Market research and insights

McKinsey & Company

McKinsey & Company offers extensive research reports and articles on various business topics, including growth strategies, market analysis, and operational efficiency. Their insights are grounded in real-world data, making them particularly valuable for founders.

What makes McKinsey a great resource?

  • Access to in-depth industry analyses
  • Insights into emerging business trends
  • Strategies for operational improvement

Arming yourself with McKinsey's research can help you identify growth opportunities and optimize your business operations based on proven methodologies and data-driven insights.

Statista

Statista makes market research approachable and actionable with its vast database of stats, charts, and forecasts. Whether you’re building a pitch deck or planning your next move, Statista has you covered.

Here’s what founders love about Statista:

  • Easy-to-understand charts and graphs to simplify complex data.
  • Market forecasts that help you stay future-focused.
  • Consumer behavior insights to fine-tune your strategies.

With Statista, you’ll have the data you need to support smart decisions and confidently map out your next steps.

Google Trends

Ever wondered what your customers are searching for—or when they’re searching for it? Google Trends is a treasure trove of real-time insights into consumer behavior and industry buzz. It’s simple, free, and perfect for founders who want to keep a finger on the pulse of what’s trending.

With Google Trends, you can:

  • Spot seasonal patterns and adjust your marketing accordingly.
  • Compare search term popularity to see what’s resonating.
  • Discover related topics and queries to expand your reach.

Use these insights to fine-tune your content, marketing campaigns, or even product launches—it’s like having a cheat sheet for consumer interests.

Think with Google

Think with Google lets you uncover insights, data, and trends to help businesses grow their online presence. As a founder, you'll find valuable information on consumer behavior, digital marketing, and industry-specific trends.

Here’s what Think with Google brings to the table:

  • Success stories to inspire your marketing strategies.
  • Tools and tips to supercharge your digital performance.
  • Emerging tech insights to keep you ahead of the curve.

If boosting your online presence is a priority, Think with Google is packed with ideas to help you stand out and make a lasting impact.

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Leadership and people management

HR Magazine

HR Magazine, published by the Society for Human Resource Management (SHRM), offers comprehensive coverage of the latest trends, research, and best practices in human resources.

It's one of the most essential online resources for anyone looking to create a vibrant, people-first workplace, providing in-depth insights into:

  • HR strategies for the evolving workplace
  • Employee engagement techniques
  • Leadership development programs
  • Workplace culture optimization.

HR Magazine's research-based approach is particularly valuable. This kind of forward-looking insight helps leaders prepare for tomorrow while tackling today’s demands.

Science of People

Science of People is a website dedicated to helping business leaders develop essential emotional intelligence (EQ) skills.

What’s in it for you?

  • Fascinating, research-backed articles on human behavior.
  • Engaging video courses that make leadership skills accessible.
  • Practical tools to level up your communication and interpersonal know-how.

In a world where EQ is often the secret sauce for success, Science of People delivers strategies you can apply immediately to connect better, lead smarter, and build stronger teams.

Tanveer Naseer's blog

Named by Inc. Magazine as one of the Top 100 Leadership and Management Experts, Tanveer Naseer is a voice every leader should know.

Naseer's blog content focuses on:

  • Creating thriving and effective work environments.
  • Developing emotional competence in leadership.
  • Fostering innovation and adaptability in organizations.

Naseer's human-centered approach to leadership is more relevant today than ever. His focus on empathy as a tool to strengthen connections, inspire innovation, and improve delegation is particularly valuable for today’s leaders.

Finance and accounting

QuickBooks blog

If managing your finances feels like a chore, the QuickBooks blog is here to make your life easier. Packed with practical tips and advice, it’s the perfect companion for small business owners or anyone looking to get their bookkeeping in shape.

Here’s what you’ll find:

  • Simple financial management tips designed for small businesses.
  • Step-by-step guidance on making the most of QuickBooks software.
  • Clear insights into tax preparation and staying compliant.

No matter your experience level, QuickBooks breaks down the complexities of accounting into bite-sized, actionable steps. Whether you’re a pro or just starting out, this blog is all about helping you streamline your financial processes with confidence.

Investopedia

Investopedia stands out as one of the most comprehensive business management resources for financial education. This trusted platform offers everything you need to know about managing money and understanding the world of finance, including:

  • Smart investing strategies you can actually use
  • Clear explanations of accounting principles
  • Real-world insights into how economic concepts apply to your business.

What makes Investopedia shine is how they simplify even the trickiest financial topics. From beginner-friendly budgeting tips to advanced investment guides, they’ve got you covered—no jargon, just practical, actionable advice.

Legal and compliance

Nolo

Running a small business comes with its fair share of legal hurdles, but Nolo is here to make things easier. With user-friendly guides and resources tailored specifically for small business owners, Nolo takes the intimidation out of legal concepts by ditching the heavy jargon and focusing on clear, practical advice.

Here’s what you can expect:

  • Detailed articles on contracts, intellectual property, and employment law.
  • Self-help legal books that cover a wide range of business-related legal topics.
  • Access to thousands of state-specific legal forms.

Nolo’s commitment to providing actionable, step-by-step instructions empowers you to handle everyday legal matters on your own. Whether you're drafting a contract, protecting your intellectual property, or addressing employment concerns, Nolo gives you the tools you need to navigate the legal side of your business with ease.

LegalZoom

LegalZoom is all about making professional legal support accessible and affordable for businesses of any size. From launching your business to protecting your intellectual property, they offer services that take the guesswork out of legal processes.

Here’s what LegalZoom brings to the table:

  • Business formation services to get your LLC, corporation, or nonprofit up and running.
  • Trademark and intellectual property support to safeguard your brand, copyrights, and patents.
  • Legal document preparation for everything from operating agreements to wills.

What sets LegalZoom apart is the perfect mix of DIY tools and professional legal advice. You can handle routine legal paperwork quickly and affordably, but you’ll also have access to licensed attorneys when you need expert guidance. It's like having a legal safety net for your business.

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Productivity

Time etc's Achievement Institute

A bit of a shameless plug here, but hear us out!

The Achievement Institute is packed with resources and guides, all from an experienced founder who knows the ups and downs of running a business and balancing your responsibilities at home.

Our focus is on giving you practical strategies to help you get back on track, reduce stress and overwhelm, and feel more in control of your workday.

Here’s a glimpse of what we offer:

  • In-depth articles on productivity and time management techniques that actually work.
  • Step-by-step guides for delegating like a pro and getting the most out of your assistant.
  • Actionable tips for keeping that work-life balance in check.

By putting these strategies to work, you can free up much-needed space in your week and bring your best self to work (and back home!) every day.

Atlassian blog

If you love using tools like Trello (or want to love them!), the Atlassian blog offers a wealth of information and insights.

Here’s what’s waiting for you:

  • Smart tips to get your Trello boards running like a well-oiled machine.
  • Best practices for leading remote teams and managing projects.
  • Proven strategies to boost team collaboration and communication.
  • Easy-to-follow guides on weaving agile methodologies into your projects.

If streamlining your workflows and supercharging your team’s productivity are on your to-do list, this blog is a must-read.

Zapier blog

Ever wish you could magically cut down on repetitive tasks? Zapier makes it almost that easy, and their blog is packed with automation hacks to help you reclaim your time.

Key features include:

  • Step-by-step tutorials on creating automated workflows
  • Showcases of innovative ways to use Zapier with your favorite business tools
  • Tips for identifying and eliminating time-wasting tasks in your workflow
  • Insights on leveraging AI and other emerging technologies for productivity.

The strategies here are perfect for reducing busywork so you can focus on high-value tasks that grow your business.

Online learning

Coursera

Coursera offers an impressive range of courses from top universities and institutions, making it easy to dive into topics that can take your business to the next level. Whether you're looking to sharpen your skills or dive into new areas, Coursera has something for everyone.

Here’s how it can help you grow:

  • Specializations in entrepreneurship and small business management to take your ventures to the next level.
  • Courses on finance, marketing, and strategy that help keep you ahead of the curve.
  • Guided projects for practical, hands-on learning you can apply right away.

The best part? Coursera’s flexibility lets you learn at your own pace, fitting courses around your schedule. Many of the courses also offer certificates upon completion, which can enhance your credibility and show your commitment to continuous growth.

Udemy

Udemy is like a buffet of business courses, from entrepreneurship fundamentals to specific software training. It’s ideal for anyone looking for practical, skill-based learning.

Here’s what stands out:

  • A diverse selection of courses taught by industry experts.
  • Practical, skill-based learning experiences.
  • Lifetime access to course materials.

For teams or organizations, Udemy Business takes it up a notch with tools like learning progress analytics and custom paths to address specific skill gaps. It’s an excellent way to grow alongside your team and build a strong foundation for success.

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Podcasts and videos

Business Wars

Hosted by David Brown, former anchor of Marketplace, Business Wars takes you behind the scenes of some of the most epic business rivalries. Whether it’s Netflix vs. HBO or Nike vs. Adidas, this podcast dives into the strategies, decisions, and risks that made (or broke) these iconic brands.

The Tim Ferriss Show

In The Tim Ferriss Show, bestselling author and productivity guru Tim Ferriss interviews world-class performers from every field imaginable—think entrepreneurs, artists, and thought leaders.

Each episode is a goldmine of insights, as Tim breaks down the routines, habits, and strategies that fuel their success.

Entrepreneurs on Fire

Need a daily dose of inspiration? Entrepreneurs on Fire, hosted by John Lee Dumas, delivers just that. With over 3,000 episodes and 100 million listens, this podcast is full of advice from entrepreneurs who’ve walked the walk.

Each interview dives into the guest’s journey, from stumbles and “aha!” moments to breakthrough successes. It’s a must-listen for any founder looking to stay motivated and pick up practical tips along the way.

Masters of Scale

Masters of Scale, hosted by LinkedIn co-founder Reid Hoffman, brings you face-to-face with the minds behind some of the world’s most successful companies. The podcast combines storytelling, humor, and original music to illustrate scaling concepts and practical hacks.

Masters of Scale also stands out for its bold commitment to gender balance, being the first American media program to commit to a 50-50 gender balance for guests. If you’re serious about growing your business—and want a podcast that’s as entertaining as it is insightful—this one’s for you!

General advice and support

The Balance Small Business

If you're looking for practical advice to tackle the ins and outs of running a small business, The Balance Small Business is a great place to start. Their website is packed with user-friendly articles on everything from business planning and marketing to finance and daily operations.

Whether you need a step-by-step guide for launching your business or a clear explanation of tricky financial concepts, they’ve got you covered.

SCORE

If you’re looking for free, personalized support, SCORE is a game-changer. This nonprofit connects you with experienced business mentors who offer one-on-one advice. They also host workshops, webinars, and provide handy templates to help you navigate challenges like creating a marketing plan or managing cash flow. With SCORE, you get access to decades of real-world wisdom at no cost.

The Small Business Administration (SBA)

The Small Business Administration (SBA) is one of the top business resources for founders, serving as both a safety net and a springboard. From business planning to funding options and even regulatory compliance, they cover all the bases.

Their learning center is loaded with easy-to-follow courses on topics like marketing and financial management. Plus, they also provide insights into government contracting opportunities and disaster assistance, so you’re prepared for anything.

SaaStr

If you’re in the SaaS (Software as a Service) space, SaaStr could well be your secret weapon. They specialize in helping SaaS companies scale smartly, with blogs, resources, and strategies tailored to your unique challenges.

Topics like fundraising, sales, and product development are broken down in a way that makes sense. Plus, their conferences and events are an amazing way to learn and connect with others in the industry.

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What’s the bottom line?

Success isn’t about doing it all—it’s about doing the right things with the right support. As a founder, your time and energy are your most valuable assets, and knowing where to turn for tools, insights, and assistance can make all the difference.

Whether you’re looking to optimize workflows, stay ahead of industry trends, or level up your marketing game, there’s something on this list that can help. The online resources listed here are more than just links—they're stepping stones to streamline your operations, sharpen your skills, and make an impact.

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About the author

Barnaby
Barnaby Lashbrooke is the founder and CEO of Virtual Assistant service Time etc as well as the author of The Hard Work Myth, recently recommended by Sir Richard Branson. Barnaby is a Forbes Columnist on productivity and is also an accomplished entrepreneur, selling more than $35 million worth of services.

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